New Internet Reseller Agreement, Unilateral Minimum Price Policy, and Reseller Policy

On March 1st, Horsepower Automotive Group will implement a new Authorized Internet Reseller Agreement to support its new Unilateral Minimum Price Policy (UMAP) for the United States and Canada. The agreement and policies were created to build better partnerships with HPAG’s customers and ensure their resellers attain maximum profitability. One of HPAG’s KPIs for 2025 is to grow relationships with the right customers, and providing them profitability is every customer's primary concern. This new Authorized Internet Reseller Agreement will protect IP and ensure HPAG works with the right partners moving forward. There will also be a distribution agreement to help protect the wholesale channels' margin through a wholesale unilateral pricing policy (WUPP). All HPAG Internet Resellers will need to execute a North American Authorized Internet Reseller Agreement starting March 1st to be approved to resell the HPAG brands: Addictive Desert Designs, DV8 Offroad, Flatline Van Co, Rago Fabrication, and Rago EV. HPAG will ask all wholesale distributors to support this by only selling to approved Internet resellers and reaching out to HPAG about who should be an approved Internet reseller. HPAG will partner with PDM Automotive as a data house to supply its most up-to-date data reliably and efficiently to only their Authorized Dealers. By ensuring their authorized resellers are utilizing the newest and best assets available, HPAG will maintain a cohesive and unified message to consumers, while eliminating incorrect information online. To request HPAG Data, reach out to PDM Automotive directly or visit their website for more information about their offerings by visiting: https://pdmautomotive.com/ or clicking here: PDM Automotive Website.

HPAG’s new UMAP will be similar to its old policy with minor adjustments. When the policy launches on March 1st, the minimum advertised pricing for all brands will remain the same. Horsepower Automotive Group is also launching a Preferred Dealer Program to improve their partners’ sales and driver jobber and builder business. Those interested can apply to be a Preferred Dealer to earn preferential listing on HPAG Dealer Locators, gain access to Preferred Dealer Rebate Programs, and be notified of promotions/specials and new HPAG product announcements. Visit www.horsepowerautomotivegroup.com or click the link here: HPAG Preferred Dealer Program to apply. Links to Supporting Agreements and Policies:

• North America Authorized Internet Reseller Agreement
• United States UMAP
• Canada UMAP
• North America Reseller Policy

For more information about these Wholesale Agreements and Policies, please reach out to your HPAG Sales Representative or email compliance@horsepowerautomotivegroup.com.